Get your prospects and clients to your Expo Booth!

A marketing campaign is a series of touches with your market to communicate a key message. The key word is “series” since it usually takes multiple touches for your audience to recognize your message and respond.

1. Mail a postcard to attendees 3 weeks before the show; invite them to your booth with an intriguing incentive such as a coupon, sample, or "sign-on" incentive.
2. Mail a special invite to key prospects and customers to for a VIP reception. Ask them to RSVP by phone, email or URL.
3. Call key prospects and customers as a second effort.
4. Send an email to all confirmed attendees and 3 days before the event.
5. Email the non-respondents one last time.

This is YOUR Expo! If each exhibitor does his/her part, attendees will be knocking down the doors!

And don't forget that as a Chamber member, you can use the Chamber's postage bulk rate permit and save possibly hundreds of dollars! Minimum mailing is 200. Call the office at 330-67-8956 for more information.