Order your promotional items from fellow Chamber members!

You still have time to order new pens, can cozies, letter openers, notebooks, t-shirts, sweatshirts and duffel bags for the Expo. You can order almost anything with your name and/or logo on it. This is a great way to get your brand into the hands of prospective clients and customers. These Chamber members are more than happy to help you decide which item is the best fit for your business. Make that appointment to discuss your options today!!!!

Akland Printing - 330-467-8292
Better Letters & Graphics – 330-467-0176
Design Wizard - 330-468-0208
GMS Signs - 330-467-0888
Graphic Traffic - 330-405-9354
Kimpton Printing – 330-467-1640
Memories Made to Order - 330-468-8508
NV Corp – 330-468-3689
PS Awards – 216-587-1000
Sign-A-Rama - 330-468-0556

Get your prospects and clients to your Expo Booth!

A marketing campaign is a series of touches with your market to communicate a key message. The key word is “series” since it usually takes multiple touches for your audience to recognize your message and respond.

1. Mail a postcard to attendees 3 weeks before the show; invite them to your booth with an intriguing incentive such as a coupon, sample, or "sign-on" incentive.
2. Mail a special invite to key prospects and customers to for a VIP reception. Ask them to RSVP by phone, email or URL.
3. Call key prospects and customers as a second effort.
4. Send an email to all confirmed attendees and 3 days before the event.
5. Email the non-respondents one last time.

This is YOUR Expo! If each exhibitor does his/her part, attendees will be knocking down the doors!

And don't forget that as a Chamber member, you can use the Chamber's postage bulk rate permit and save possibly hundreds of dollars! Minimum mailing is 200. Call the office at 330-67-8956 for more information.

Preparing for the NHCOC B2B Expo

How to Market at a Trade Show
You must market your goods and services at trade shows just as you would at any other networking event. Marketing means letting getting out the word about your products and means building your prospects' trust. It means listening to what they need and solving their problems. Here's some help for your next trade show.
Step1
Decide on a marketing theme. It's best to pick one or two benefits that speak most to the type of clients who'll be attending the show. Efficiency, problem solving, saving time, boosting profits and a gaining a leg up on the competition are all good customer benefits to highlight.
Step2
Make a marketing plan for the trade show that includes activities before, during and after the event. Decide who's responsible for each activity and set deadlines everyone can meet. Have regular meetings to make sure everyone's on board.
Step3
Coordinate your marketing materials. The most effective way to reach potential clients is through diverse mediums. Some respond to flashy brochures, some prefer information products like white papers and some like to check you out on the Internet.
Step4
Give your marketing materials a consistent look and message. The colors, fonts and graphics should be the same for each medium. Produce a brochure or flier especially for the show with your marketing theme, show specials and discounts. Let your website introduce potential clients to the rest of the benefits you offer.
Step5
Get creative with your trade show presentation. Encourage people to check out your booth with a contest, quiz or some tasteful entertainment, like a magician. Remember, they'll be bombarded with marketing gimmicks, so make yours engaging.
Step6
Explain your marketing theme to your staff and offer multiple ways of carrying the message. Role play so they learn how to present the company at the booth. You don't want them facing situations they're not prepared to handle.
Step7
Add hot prospects to your marketing list. Follow up from the trade show with a phone call and direct mail pieces.

EASY WAYS TO ATTRACT VISITORS TO YOUR BOOTH

Try these suggestions and watch your Expo "traffic" increase!!

1. Improve your lighting. The human eye is naturally attracted to bright lights.

2. Color your world. Bright colors in high contrast will attract & excite visitors.

3. Use the soft touch. Upgrade to quality carpet. But match the color to the aisle carpet so there are no physical or psychological barriers to your booth.

4. Create an open atmosphere. Move the table to the back and sides to create space for discussion.

5. Make something move. Movements attract people’s eyes and in turn their bodies! If your product doesn’t move, toss a tchotchky in the air, move your arms, blow bubbles. Activity piques curiosity.

6. Tickle the senses. Smells can trigger pleasant memories. Put a drop of vanilla on a light bulb, rent baking equipment to warm brownies, or plug in a heated potpourri unit.

7. Personalize your exhibit. Put a table lamp in your booth, lay down an area rug, use props (seasonal, sports, regional) to attract attention and initiate conversation.

8. Invent a corporate dress code. Have corporate attire made so everyone wears the same thing. Even a simple accessory will let guests know whom to approach in your booth & elsewhere in the show.

9. Go high-tech. Use websites, email blasts, web links, PDA downloads. Don’t pass up these inexpensive and effective opportunities.

10. Staff your booth with the best. Only send your best, happiest and most outgoing staff. You need people willing and able to start conversation with anyone, answer questions and record lead information.


Order Your Promotional Items From The Following Chamber Members:

· Akland Printing – 330-467-8292
· Better Letters & Graphics – 330-467-0176
· Design Wizard - 330-468-0208
· GMS Signs - 330-467-0888
· Graphic Traffic - 330-405-9354
· Kimpton Printing – 330-467-1640
· Memories Made to Order - 330-468-8508
· NV Corp – 330-468-3689
· Ohio State Graphics – 330-467-3881
· PS Awards – 216-587-1000
· Sign-A-Rama - 330-468-0556

Any questions, feel free to call me @ 330-467-8956.

Some trade show tips for the B2B Expo!

From the Experts …

o “I am just looking.” If you get that response, don’t push. Invite them to browse, point out a few things of interest in the exhibit and let them have the freedom to look. They’ll ask questions after a minute or two.

o How to connect. Don’t say “May I help you?” or “How’re ya doing?” Everybody says that. For example: “Welcome! We’re providing new information on how rates are going to be changing because of new regulations.” Offer ideas and use open-ended questions that encourage more than just a one-word answer from your prospect.

o Don’t make them wait. Make sure you have enough staff to adequately handle your booth. Research indicates that 58% of expo guests will not wait longer than one minute for a sales representative’s assistance.

o Refreshments help. Research indicates that 70% of customers like to receive a beverage or snack from exhibitors and that it makes them more likely to buy.

I'm always accepting new ideas. If you have any - let me know at laura@nordoniahillschamber.org.