Thanks to social media, mobile technology and the Internet, it's easier than ever to connect with others. But while everyone is devoting their attention to those means of communication, it's time for you to consider the other ways of contact that really bring success and impactful connections.

Be a voice mail nonconformist. We've all played phone tag too many times, but just because we're connecting with a voice mailbox doesn't mean our message can't be meaningful. My assistant kids me because from the back office, she can't tell if I'm talking to a person or leaving a message! You should treat your messages just as you would an actual conversation. Smile when you're speaking - it does comes over the phone. Have lots of energy and enthusiasm when you call. Say something unexpected to get the listener's attention and give them a reason to call back. We all know this - but don't forget to give your contact information. How many messages are not returned simply because the caller never gave his name clearly or slowly stated the phone number? Don't assume they know your voice or your number. Leave it at the beginning and end of the message. I don't always have paper in front of me when I hear the message and sometimes the message is cut off before the number is given, so I appreciate the number being repeated. You may need to practice your message before you call. But if you get the desired result, it will be worth the extra time invested.

If we simply pay closer attention to the emails and phone calls that fill our days, we can create solid relationships with colleagues and clients alike. And you know that those relationships can and will result in stronger connections and a SALE!