EASY WAYS TO ATTRACT VISITORS TO YOUR BOOTH

Try these suggestions and watch your Expo "traffic" increase!!

1. Improve your lighting. The human eye is naturally attracted to bright lights.

2. Color your world. Bright colors in high contrast will attract & excite visitors.

3. Use the soft touch. Upgrade to quality carpet. But match the color to the aisle carpet so there are no physical or psychological barriers to your booth.

4. Create an open atmosphere. Move the table to the back and sides to create space for discussion.

5. Make something move. Movements attract people’s eyes and in turn their bodies! If your product doesn’t move, toss a tchotchky in the air, move your arms, blow bubbles. Activity piques curiosity.

6. Tickle the senses. Smells can trigger pleasant memories. Put a drop of vanilla on a light bulb, rent baking equipment to warm brownies, or plug in a heated potpourri unit.

7. Personalize your exhibit. Put a table lamp in your booth, lay down an area rug, use props (seasonal, sports, regional) to attract attention and initiate conversation.

8. Invent a corporate dress code. Have corporate attire made so everyone wears the same thing. Even a simple accessory will let guests know whom to approach in your booth & elsewhere in the show.

9. Go high-tech. Use websites, email blasts, web links, PDA downloads. Don’t pass up these inexpensive and effective opportunities.

10. Staff your booth with the best. Only send your best, happiest and most outgoing staff. You need people willing and able to start conversation with anyone, answer questions and record lead information.


Order Your Promotional Items From The Following Chamber Members:

· Akland Printing – 330-467-8292
· Better Letters & Graphics – 330-467-0176
· Design Wizard - 330-468-0208
· GMS Signs - 330-467-0888
· Graphic Traffic - 330-405-9354
· Kimpton Printing – 330-467-1640
· Memories Made to Order - 330-468-8508
· NV Corp – 330-468-3689
· Ohio State Graphics – 330-467-3881
· PS Awards – 216-587-1000
· Sign-A-Rama - 330-468-0556

Any questions, feel free to call me @ 330-467-8956.

Some trade show tips for the B2B Expo!

From the Experts …

o “I am just looking.” If you get that response, don’t push. Invite them to browse, point out a few things of interest in the exhibit and let them have the freedom to look. They’ll ask questions after a minute or two.

o How to connect. Don’t say “May I help you?” or “How’re ya doing?” Everybody says that. For example: “Welcome! We’re providing new information on how rates are going to be changing because of new regulations.” Offer ideas and use open-ended questions that encourage more than just a one-word answer from your prospect.

o Don’t make them wait. Make sure you have enough staff to adequately handle your booth. Research indicates that 58% of expo guests will not wait longer than one minute for a sales representative’s assistance.

o Refreshments help. Research indicates that 70% of customers like to receive a beverage or snack from exhibitors and that it makes them more likely to buy.

I'm always accepting new ideas. If you have any - let me know at laura@nordoniahillschamber.org.